Microsoft’s 44 bn dollar bid for yahoo is an excellent move from the software giant. If this move pays out then MS + Yahoo should pose a serious threat to Google’s reign. To Google’s credit it has made the giant to look out for inorganic root to fight against it in the internet advertising space.
Even though yahoo turned down Microsoft’s offer last year its going to find it very hard to make a case against the 44 bn offer. Its too good to resist. Really look forward to the fun once this acquisition goes through. Google is into too many things at this moment and it will be interesting to see how Google responds to this challenge.